“Travel is the most consequential industry in the world, as the world is now finding out due to lack of travel” - — Rafat Ali, Skift
What can hoteliers do during this unprecedented time? Group business/events are cancelling, individual travelers are staying home, and your staff is perhaps dealing with taking care of their families. Whether you are still on property or working remotely, the time is ripe to evaluate technology. Here are some recommendations:
The ROI for any technology in a hotel environment is in how well it is adopted. Invest time in online training and learning?
Do your vendor partners play nice with each other? Do they integrate? If not, it might be time to evaluate other options.
Keep your staff engaged. Take time to meet with everyone online and problem-solve.
We can’t predict the future or the economical impact of the Coronavirus, but we can evaluate whether our technology choices are in fact increasing efficiencies and decreasing costs.
Try not to inundate your target audience with emails right at this time. People are overwhelmed and don’t want to be peppered with non-essential information. Instead, work on having a marketing plan and cadence to be implemented when the timing is better.
Lastly, if the above recommendations aren’t realistic, consider hiring a consultant. Hayespitality is here to help navigate technology decisions and assist with implementation. During this disruptive time, we are all going to find out if and how our technology choices are making things easier or are more of an impediment.
As always, Feedback is welcome.
